Choosing The Best Keywords For Your SEO Campaign

As with many business strategies the most effective are the ones that have a narrow focus, the same principle applies to search engine optimisation (SEO).

When developing an SEO strategy for a typical business the two most important factors to analyse are:
Products/services offered
Distribution i.e. cities/towns where the product/service is provided

The information gathered from these two factors will form the benchmark when formulating the keywords and keyword phrases that will be used in the SEO strategy.

Example:
Company X is a wholesaler of cheap paper plates and it sells its products from a warehouse in Leyton East London.

Keyword phrase that could be used in company X’s SEO strategy:
“paper plates wholesalers london”
“discount paper plates leyton london”
“party supplies east london”

As you can see above we have pluralized the word “wholesaler” preferring to spell it as “wholesalers” this, is because if a potential customer submits a Google search using the word wholesalers and your published keyword is “wholesaler” you may not appear in the search results that Google presents to the searcher. By using the plural “wholesalers” you will capture search traffic for “wholesaler” and “wholesalers”.

If you need a professional SEO consultant to help you develop a search engine optimisation strategy for your business give us a call 020 8144 3237.