The Power Of Viral Marketing

Viral marketing can take many forms online and offline in the bricks and mortar world; below is a short dialogue taken from the award winning HBO drama “The Wire” which was broadcast on the BBC during 2008 and 2009.

Scene synopsis; the local police (cops) are trying to convince the local street dealers to move there illegal drug dealing business away from respectable residential areas known as the corner and into a designated “drug friendly zone” located in a derelict uninhabited part of the city:
Cop 1: This corner`s indicted. We`re coming back tomorrow and when we do, everybody wears bracelets (handcuffs) unless you people move your sh*t down to Vincent Street
Cop 2: Vincent Street is like Switzerland. Or Amsterdam
Drug dealer 1: The f*ck is that?
Drug dealer 2: Why you got to go and f*ck with the program?
Drug dealer 1: So now we gotta go sell our sh*t in Hamsterdam

Following that brief exchange between the drug dealers and police Vincent Street i.e. the designated drug friendly zone became know amongst thousands of drug dealers (retailers) and addicts (consumers) as “Hamsterdam” rather than “Amsterdam”.

The power of viral marketing can be tracked and quantified commencing from the  instance when, one person misinterpreted the correct pronunciation of the word “Amsterdam” then, within a very short time frame virtually every dealer and addict in the American City of Baltimore was referring to the designated area as “Hamsterdam”.

Utilising viral marketing to create online awareness of your brand name

At Online Media SEO we can develop a comprehensive search engine optimisation campaign that will utilize a two pronged internet marketing strategy. The primary components of the campaign will be:
* Increase the quantity of targeted visitors to your website from the major search engines by means of organic SEO and if required pay per click (PPC).
* Utilise chat rooms, online forums and social networking websites to improve the awareness of your brand to potential and existing consumers.

How do I no know if your SEO with viral marketing campaign will work for my business?

Provided that your internet marketing budget is sufficient to allow us to deploy a comprehensive campaign that can run for a minimum period of three months then, we can assure you that the exponential increases in telephone enquiries and sales conversions will fully justify the affordable fee for our SEO expertise.

Ensuring that our clients receive a good return on investment (ROI) is crucial to our business model.

To put it bluntly “a satisfied client means more repeat business for us”.