What Is Social Bookmarking

Social bookmarking entails your SEO team publishing regular news snippets/articles about your business in social networking websites like Digg, Reddit and StumbledUpon etc.

A link to your website is embedded into the title text of the article which contains keywords that are relevant to your SEO strategy.

Once the article has been accepted and published a one way link is formed from the social networking website to your domain i.e. they link to you without you linking back to them.

So in a nutshell the whole practice of social book marking is another method of achieving one way links for your website.

Social bookmarking best practice

When commissioning an SEO firm to undertake a social bookmarking campaign on your behalf it is in your best interest to insist that they use unique content i.e. title header and body text for each article/news snippet that they publish.

Many SEO companies will use one article and publish it in hundreds of different social networking websites this; practice is most common and we are not saying that it doesn’t achieve a respectable increase in your websites link juice.

However to achieve maximum ROI if the SEO firm implements a strategy that publishes  unique articles on the same number of social networking websites the search engines will most definitely look on your website more favourably thus, the increase in the residual link juice awarded by the search engines to your website will be much higher.

At Online Media SEO we provide a highly comprehensive social bookmarking service using a unique content insertion strategy. We believe that it is our responsibility to implement an SEO strategy on behalf of our clients that achieves maximum ROI.