How Long Will It Take To Get On Google Page One

One of the first questions most new clients ask us when they call is “how long will it take to get my website onto page one of Google”  

There is no definitive answer to this question however, with a well planned and executed search engine optimisation strategy on average it can take anything from three to six months for a website to display on page one in the Google SERP’s (search engine results pages) for keyword phrases that, are relevant to the websites offered products/services.

This is achievable in the given time frame provided that the website meets the basic quality criteria listed below:
•    A good navigational infrastructure i.e. it facilitates easy crawling by the search engine bots/spiders
•    The domain name has never been banned from any major search engine
•    It has no outward links to websites that host malware/viruses
•    On page copy (text) is not embedded inside image files
•    Each web page has unique content and meta tags

If the website falls foul of any of the above criteria’s then the fault must be repaired by the SEO team before the internet marketing campaign can begin.

Other factors that can slow down the progress of your SEO campaign in the main search engines

What are the unique selling proposition (USP) elements of your service/product offering this, also includes the geographical spread of your distribution and primary product focus. If your website is offering a service in a location where the online competition is excessive then online market penetration will require a more aggressive SEO strategy.

Past search engine experience with existing clients has taught us that in some instances it is more beneficial to a clients ROI if the SEO team narrow the geographical and product focus of his/her internet marketing strategy this, enables the SEO campaign to force entry into a smaller less protected market with a mighty sword, rather than tapping on the door of a giant market with a tooth prick.

Once market domination has been achieved in the smaller online market search larger engines such as Google/Yahoo/Bing (MSN) will look more favourably on our client’s websites. Thus they will increase the websites search engine ranking which, automatically places the website in a higher pecking order within multiple larger online market sectors that will naturally be more financially beneficial to our client.

The old saying time is money

Has no truer meaning than when managing an internet marketing campaign. The more hours we can spend implementing our clients organic SEO strategy the faster we can get his business website on to page one of Google.