Mobile Phone Search Marketing

More and more potential consumers are accessing the internet via their mobile phones therefore it is has become a priority for all forward thinking business website owners to ensure that their website meets the basic criteria’s listed below:
a) The website display correctly when viewed on a mobile phone
b) Website architecture is mobile search friendly

If a website can only be viewed correctly when accessed through a PC/Mac browser then the website owner is loosing out to at least 25% of potential clients who could be converted into paying customers!

Preparing your website for cross mobile phone browser compatibility can be quite a troublesome task however; failure to achieve this task will be extremely detrimental to the level of market exposure available to your online marketing strategy.

At Online Media SEO we have become quite proficient at fixing the mistakes of our clients web designers. On a regular basis we find ourselves recoding websites that where built by other web design firms to make them more mobile internet friendly.

Geo tagging
As the mobile search industry evolves it is becoming of key importance to many mobile search engines to generate search result based on the searchers geographical location at the time of submitting the search this, practice is called local search.

A high percentage of mobile phones sold today utilise GPS and when enabled will communicate the phones longitude and latitude position to the search engine when the user instigates an online search. The search engine will then return results that are relevant to the users geographical location.

Example; user Y in Walthamstow East London, accesses an online search engine with his mobile phone to search for a mini cab station. His mobile phone tells the search engine his exact geographical position. The search engine then displays mini cab stations within a two mile radius of his current GPS position.

Not all websites have been designed to communicate the geographical position of the website owners business however this can be overcome with some additional coding (programming) which we are very proficient at delivering.

At Online Media SEO we have developed many SEO strategies to embrace local search and the optimum online promotion of our client’s website on all mobile phone platforms.

Mobile internet is the future, we predict that in years to come the majority of internet usage will be accessed via a mobile phone or PDA.