Value Added Internet Marketing & Promotion Services For Estate Agencies and Property Developers

One of the most common mistakes made by estate agency owners, property developers and letting agents is there disproportionate reliance on a handful of major property directories i.e. Right Move, Prime Location etc as their primary resource for internet marketing.

At Online Media SEO we do not discourage our clients from using these property sales/lettings directories however, when developing an SEO marketing strategy for an estate agent or property developer we do downgrade the importance of directory advertising from primary to secondary.

Pro’s and con’s of using property directories

It is quite easy for an estate agent to forget that his/her own property sales & lettings website is also competing in Google, Yahoo, Bing and AOL against the large directories for the same property related keywords. Therefore if you do not have a strong SEO strategy for your own website and continue to publish duplicates of your content (property sales and lettings ads) in the directories the ranking of your own property website in the search engines will be greatly reduced. Which will result in your estate agency business NOT being displayed on Google page 1,2,3,4 or 5 for searches that are relevant to your keywords.

Estate agent SEO best practice

It is our job as the appointed SEO consultant to achieve an equilibrium between long term SEO goals and immediate property viewings & sales completions. Excessive utilisation of directory websites can have a detrimental effect on the positive outcome of the SEO strategy however, to totally cease using the property directories will most definitely cause a  significant loss of sales enquiries.

We design and implement SEO strategies for the property market that increases the quantity of internet traffic sent to our clients website directly from the major search engines. This is achieved in conjunction with a bespoke marketing policy that very carefully and slowly reduces the reliance on the use of directories without causing a decrease in enquires and sales completions.

The fundamental self serving benefit of our property industry SEO service is that, the improved revenue streams associated with the growth in sales completions is achieved without increasing the marketing budget. This is possible due to the large reduction in advertising fees that were previously paid every month to the directory websites.
If you are an estate agent, property developer, buyers agent or you run your own letting agency please contact us to find out how quickly we can improve your bottom line.