Internet Marketing Services For Catering Companies

There is a disproportionate quantity of small and medium sized caterers in the UK who have yet to utilise the true power of the internet. Nine times out of ten when a new client instructs us to develop and implement a catering marketing strategy for their company website we quickly discover that their websites current poor performance in the search engine results pages (SERP’s) of Google, Yahoo and Bing (MSN) is not due to neglect by the caterers themselves but, as a consequence of a lack of understanding of the over complex practice of online marketing.

Running a catering business is an extremely demanding occupation that, seldom leaves the caterer much spare time to attend to non core tasks such as spending three to four hours every evening online learning how to best market there business on the internet.

That’s where we at Online Media SEO step in; due to our close affiliation with the UK catering industry and our continued involvement in the marketing of food related websites, we have a birds eye view of what is going on in the catering market and exactly what potential customers of catering services are searching for in Google.

Where does your catering website appear in Google?

If you’re reading this paragraph then, I’ll take a guess that where ever your catering website displays in the search engine results pages (SERP’s) of Google you are not very happy about it!

Would you agree that, page one in Google is where you want to see your website if a potential customer makes a search for a catering service in your local area?

If you answered yes to the above question then you will be happy to learn that this can be achieved. It’s not easy, it takes time and patience but, when the task is achieved the financial benefits derived from increased bookings far out ways the cost in getting there.

Developing a catering marketing strategy

The catering industry is very competitive that’s, why we develop online promotion campaigns for caterers which, combine two different internet marketing strategies into one campaign:

Strategy 1
Organic search engine optimisation (SEO) this involves link building, submitting your company details to catering directories, search engine friendly copywriting, social network bookmarking and re engineering specific components within your websites navigation system to make it more Google friendly. The objective of this work is to increase your websites ranking and reputation within Google, Yahoo and Bing. Once achieved the search engines will reward your website by displaying it on page one for search queries that are relevant to your offered services and location.  
 
Strategy 2
AdWords pay per click (PPC) i.e. Google sponsored ads. We pay Google to display your website details in the highlighted sponsored advertisements area of their search results pages each time a potential customer makes a search using specific keywords that are relevant to your offered services and location.

Catering marketing online is a specialist area that requires the marketer to be highly experienced in internet marketing and website coding (programming), at Online Media SEO we are experts in both skill sets.

Its time to put your catering website on page one of Google

The methods that we use to promote your catering business online are designed to ensure that you receive an optimum return on your investment (ROI).

We can provide you with a comprehensive internet marketing package for your catering business please, feel free to contact us and we will be happy to evaluate your catering website and furnish you with a competitive quotation.